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Count Google Lead Form leads in Airtable lead attribution

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Leads submitted via Google Lead Form arrive with UserAgent
'Google-Ads-Notifications' and campaign name in attr_referer.
Added this as a fourth attribution clause in get_leads_this_month_gads()
to reduce discrepancy between Airtable and Google Ads conversion counts.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
This commit is contained in:
Jose Manuel 2026-05-02 12:11:22 +02:00
parent a85bc90b80
commit 26eeff794c
2 changed files with 12 additions and 5 deletions
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15
airtable_client.py
View File

@ -334,20 +334,27 @@ class AirtableClient:
for i in range(0, len(cat_batch), 10): for i in range(0, len(cat_batch), 10):
self.campaigns.batch_update(cat_batch[i:i+10]) self.campaigns.batch_update(cat_batch[i:i+10])
def get_leads_this_month_gads(self, campaign_id: str) -> tuple[int, list[str]]: def get_leads_this_month_gads(self, campaign_id: str, campaign_name: str = "") -> tuple[int, list[str]]:
""" """
Leads del mes actual para una campaña de Google Ads. Leads del mes actual para una campaña de Google Ads.
Filtra buscando gad_campaignid=ID directamente en attr_referer, Cubre tres vías de atribución:
más attr_utm_medium paid_search y mes actual. 1. GACampaignID / GoogleCampaignID (leads web normales)
2. gad_campaignid en attr_referer (UTM web)
3. attr_referer = campaign_name con UserAgent Google-Ads-Notifications (Lead Form)
""" """
now = datetime.now() now = datetime.now()
mes_inicio = f"{now.year}-{now.month:02d}-01" mes_inicio = f"{now.year}-{now.month:02d}-01"
leadform_clause = (
f"AND({{attr_referer}}='{campaign_name}',{{UserAgent del visitante}}='Google-Ads-Notifications')"
if campaign_name else "FALSE()"
)
formula = ( formula = (
f"AND(" f"AND("
f"OR(" f"OR("
f"{{GACampaignID}}='{campaign_id}'," f"{{GACampaignID}}='{campaign_id}',"
f"FIND(',{campaign_id},',',' & {{GoogleCampaignID}} & ',')," f"FIND(',{campaign_id},',',' & {{GoogleCampaignID}} & ','),"
f"FIND('gad_campaignid={campaign_id}',{{attr_referer}})" f"FIND('gad_campaignid={campaign_id}',{{attr_referer}}),"
f"{leadform_clause}"
f")," f"),"
f"{{creado}}>='{mes_inicio}'" f"{{creado}}>='{mes_inicio}'"
f")" f")"

2
run.py
View File

@ -162,7 +162,7 @@ def run():
for campaign in campaigns: for campaign in campaigns:
cid = campaign["google_campaign_id"] cid = campaign["google_campaign_id"]
leads, lead_ids = at.get_leads_this_month_gads(cid) leads, lead_ids = at.get_leads_this_month_gads(cid, campaign["curso"])
at.update_gacampaignmes_leads_lake(campaign["airtable_id"], lead_ids) at.update_gacampaignmes_leads_lake(campaign["airtable_id"], lead_ids)
metrics = gads.get_campaign_metrics(cid) metrics = gads.get_campaign_metrics(cid)