Order campaign output by priority and add direct Google Ads links

- Campaigns now shown in three sections:
  1. ACCIONES CRÍTICAS (urgencia PAUSAR/SPRINT)
  2. ACCIONES NO CRÍTICAS (other budget changes)
  3. SIN CAMBIOS (MANTENER)
- First pass collects all data, then sorts before printing
- Each campaign shows direct Google Ads link with account ID
- Summary table also grouped by section with links

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
This commit is contained in:
Jose Manuel 2026-04-20 18:27:51 +02:00
parent b0f0ad394b
commit 7344cc0c52

124
run.py
View File

@ -40,6 +40,42 @@ ICONOS = {
"EN_RITMO": "",
}
ACCION_ICONOS = {
"PAUSAR": "",
"AUMENTAR_PRESUPUESTO": "📈",
"REDUCIR_PRESUPUESTO": "📉",
"MANTENER": "",
}
# Google Ads customer ID (sin guiones) para construir enlaces directos
_CUSTOMER_ID = config.GOOGLE_ADS_LOGIN_CUSTOMER_ID.replace("-", "")
def _ads_link(campaign_id: str) -> str:
return f"https://ads.google.com/aw/campaigns?campaignId={campaign_id}&__c={_CUSTOMER_ID}"
def _priority(item: dict) -> int:
"""
0 Crítica: urgencia PAUSAR o SPRINT
1 No crítica: accion cambia presupuesto pero urgencia no es crítica
2 Mantener: accion MANTENER
"""
urgencia = item["analysis"]["urgencia"]
accion = item["decision"]["accion"]
if urgencia in ("PAUSAR", "SPRINT"):
return 0
if accion != "MANTENER":
return 1
return 2
SECCION_LABELS = {
0: "ACCIONES CRÍTICAS (PAUSAR / AUMENTAR)",
1: "ACCIONES NO CRÍTICAS",
2: "SIN CAMBIOS (MANTENER)",
}
def run():
print(f"\n{'='*55}")
@ -71,30 +107,70 @@ def run():
print()
campaigns = at.get_active_campaigns()
print(f"{len(campaigns)} campañas activas encontradas\n")
print(f"{len(campaigns)} campañas activas encontradas")
print("→ Analizando...\n")
resumen = []
# === PRIMERA PASADA: recopilar datos de todas las campañas ===
collected = []
skipped = []
for campaign in campaigns:
cid = campaign["google_campaign_id"]
print(f"{''*55}")
print(f"📚 {campaign['curso']}")
print(f" Campaign ID: {cid} | PPL: {campaign['ppl']}€ | Cap: {campaign['capping_mensual']} leads")
# 1. Leads reales desde Airtable + vincular en campo Leads Lake
leads, lead_ids = at.get_leads_this_month(campaign["cursoid_text"])
at.update_campaign_leads_lake(campaign["airtable_id"], lead_ids)
# 2. Métricas de Google Ads
metrics = gads.get_campaign_metrics(cid)
if not metrics:
print(f" ⚠️ Sin métricas en Google Ads, omitiendo.\n")
skipped.append(f"[{cid}] {campaign['curso']}")
continue
# 3. Análisis
analysis = analyze(campaign, leads, metrics)
icono = ICONOS.get(analysis["urgencia"], "")
decision = decide(analysis)
collected.append({
"campaign": campaign,
"leads": leads,
"metrics": metrics,
"analysis": analysis,
"decision": decision,
})
if skipped:
print(f" ⚠️ {len(skipped)} campañas sin métricas omitidas:")
for s in skipped:
print(f" · {s}")
print()
# Ordenar: 0=críticas → 1=no críticas → 2=mantener
collected.sort(key=_priority)
# === SEGUNDA PASADA: imprimir en orden + aplicar decisiones ===
resumen = []
last_priority = -1
for item in collected:
campaign = item["campaign"]
leads = item["leads"]
metrics = item["metrics"]
analysis = item["analysis"]
decision = item["decision"]
cid = campaign["google_campaign_id"]
p = _priority(item)
if p != last_priority:
print(f"\n{''*55}")
print(f" {SECCION_LABELS[p]}")
print(f"{''*55}")
last_priority = p
icono = ICONOS.get(analysis["urgencia"], "")
accion_icono = ACCION_ICONOS.get(decision["accion"], "")
print(f"{''*55}")
print(f"📚 {campaign['curso']}")
print(f" ID: {cid} | PPL: {campaign['ppl']}€ | Cap: {campaign['capping_mensual']} leads")
print(f" 🔗 {_ads_link(cid)}")
print(f" Leads mes: {leads}/{campaign['capping_mensual']} "
f"({analysis['ratio_leads']*100:.0f}% cap) | "
f"Ratio mes: {analysis['ratio_mes']*100:.0f}%")
@ -108,9 +184,7 @@ def run():
print(f" 🚨 ALERTA TRACKING: {analysis['discrepancia_tracking']} leads de diferencia "
f"entre Airtable ({leads}) y Google Ads ({int(analysis['conversiones_google'])})")
# 4. Decisión del agente
decision = decide(analysis)
print(f" Decisión: {decision['accion']} "
print(f" Decisión: {accion_icono} {decision['accion']} "
f"(confianza: {decision['confianza']*100:.0f}%)")
print(f" Justificación: {decision['justificacion']}")
@ -120,29 +194,35 @@ def run():
if decision.get("alerta"):
print(f" 🚨 {decision['alerta']}")
# 5. Aplicar
apply_decision(campaign, decision, metrics, gads)
resumen.append({
"curso": campaign["curso"],
"curso": campaign["curso"],
"urgencia": analysis["urgencia"],
"accion": decision["accion"],
"leads": f"{leads}/{campaign['capping_mensual']}",
"cpa": analysis["cpa_actual"],
"margen": f"{analysis['margen']*100:.0f}%",
"consejo": decision.get("consejo", ""),
"accion": decision["accion"],
"leads": f"{leads}/{campaign['capping_mensual']}",
"cpa": analysis["cpa_actual"],
"margen": f"{analysis['margen']*100:.0f}%",
"consejo": decision.get("consejo", ""),
"link": _ads_link(cid),
"prioridad": p,
})
print()
# Resumen final
# Resumen final ordenado por prioridad (ya está ordenado)
print(f"{'='*55}")
print("RESUMEN FINAL")
print(f"{'='*55}")
last_p = -1
for r in resumen:
if r["prioridad"] != last_p:
print(f"\n --- {SECCION_LABELS[r['prioridad']]} ---")
last_p = r["prioridad"]
print(f" {r['curso'][:35]:<35} | {r['urgencia']:<12} | {r['accion']:<25} | {r['leads']} leads | {r['margen']} margen")
print(f" {'':35} {r['link']}")
if r["consejo"]:
print(f" {'':35} {'💡':>14} {r['consejo']}")
print(f" {'':35} 💡 {r['consejo']}")
print()