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3 changed files with 4 additions and 103 deletions

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@ -1,7 +1,6 @@
"""Dashboard interactivo para leads-optimizer — Streamlit."""
import streamlit as st
import pandas as pd
import altair as alt
import json
import subprocess
import sys
@ -21,19 +20,6 @@ st.set_page_config(
initial_sidebar_state="expanded",
)
# Los KPI (st.metric) por defecto son demasiado grandes y se cortan en pantallas
# más estrechas o cuando el valor es largo (p.ej. "1.234,56€"). Los reducimos.
st.markdown(
"""
<style>
[data-testid="stMetricValue"] { font-size: 1.5rem; }
[data-testid="stMetricLabel"] { font-size: 0.8rem; }
[data-testid="stMetricDelta"] { font-size: 0.8rem; }
</style>
""",
unsafe_allow_html=True,
)
# ── Helpers ───────────────────────────────────────────────────────────────────
URGENCIA_ICON = {
@ -197,48 +183,6 @@ def _compute_analysis(row: dict, dia_actual: int, dias_mes: int) -> dict:
}
def _daily_summary(rows: list[dict]) -> pd.DataFrame:
"""Agrega Inversión/Ingreso/Margen día a día sumando las MetricasDiarias
de todas las campañas dadas, más un margen alternativo calculado con el
PPL fijo de cada campaña en lugar del ingreso reportado."""
daily = {}
for r in rows:
metricas = r.get("metricas")
if not metricas:
continue
items = metricas.items() if isinstance(metricas, dict) else [
(m.get("fecha"), m) for m in metricas
]
for fecha, m in items:
if not fecha or not isinstance(m, dict):
continue
gasto = revenue = leads = None
for k, v in m.items():
kl = k.lower()
if gasto is None and ("coste" in kl or "cost" in kl):
gasto = float(v or 0)
elif revenue is None and ("ingres" in kl or "revenue" in kl):
revenue = float(v or 0)
elif leads is None and "lead" in kl:
leads = float(v or 0)
entry = daily.setdefault(fecha, {"gasto": 0.0, "revenue": 0.0, "revenue_ppl": 0.0})
entry["gasto"] += gasto or 0.0
entry["revenue"] += revenue or 0.0
entry["revenue_ppl"] += (leads or 0.0) * r["ppl"]
if not daily:
return pd.DataFrame()
df = pd.DataFrame([{"Fecha": f, **v} for f, v in sorted(daily.items())])
return pd.DataFrame({
"Fecha": df["Fecha"],
"Inversión": df["gasto"],
"Ingreso": df["revenue"],
"Margen (sumatorio)": df["revenue"] - df["gasto"],
"Margen (PPL)": df["revenue_ppl"] - df["gasto"],
})
# ── Sidebar ───────────────────────────────────────────────────────────────────
st.sidebar.title("Leads Optimizer")
@ -333,35 +277,6 @@ with tab_resumen:
st.divider()
# ── Evolución diaria del mes (inversión / ingreso / margen) ──────────────────
st.subheader("Evolución diaria del mes")
df_summary = _daily_summary(filtered)
if df_summary.empty:
st.info("Sin métricas diarias disponibles para las campañas filtradas.")
else:
df_long = df_summary.melt("Fecha", var_name="Serie", value_name="Valor")
serie_order = ["Inversión", "Ingreso", "Margen (sumatorio)", "Margen (PPL)"]
color_scale = alt.Scale(
domain=serie_order,
range=["#2a78d6", "#1baf7a", "#4a3aa7", "#eb6834"],
)
chart = (
alt.Chart(df_long)
.mark_line(point=True, strokeWidth=2)
.encode(
x=alt.X("Fecha:O", title=None),
y=alt.Y("Valor:Q", title=""),
color=alt.Color("Serie:N", scale=color_scale, sort=serie_order, legend=alt.Legend(title=None)),
tooltip=["Fecha", "Serie", alt.Tooltip("Valor:Q", format=",.2f")],
)
.properties(height=320)
)
st.altair_chart(chart, use_container_width=True)
st.caption("Margen (sumatorio) = Ingreso reportado Gasto · Margen (PPL) = Leads del día × PPL de campaña Gasto")
st.divider()
# ── Alertas activas ───────────────────────────────────────────────────────
alerts = []
for r in filtered:
@ -539,9 +454,6 @@ with tab_campanas:
# ════════════════════════════════════════════════════════════════════════════ #
with tab_historico:
hist_camp_tab, hist_portfolio_tab = st.tabs(["📋 Campañas", "🌐 Portfolio global"])
with hist_camp_tab:
st.subheader("Métricas diarias por campaña")
camp_names = [r["nombre"] for r in filtered if r["metricas"]]
@ -628,7 +540,7 @@ with hist_camp_tab:
else:
st.info("Sin métricas diarias para esta campaña.")
with hist_portfolio_tab:
st.divider()
st.subheader("Portfolio agregado (GAMes)")
@st.cache_data(ttl=300, show_spinner="Cargando portfolio...")

9
run.py
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@ -400,8 +400,6 @@ def run():
if cambio_mes:
# Ayer pertenece al mes anterior: redirigir escritura al GACampaignMes correcto
prev_map = at.get_gcm_id_map_for_month(ayer.month, ayer.year)
redirected = []
omitidos = []
for u in metricas_updates:
gid = next(
(item["campaign"]["google_campaign_id"]
@ -410,13 +408,6 @@ def run():
)
if gid and gid in prev_map:
u["airtable_id"] = prev_map[gid]
redirected.append(u)
else:
omitidos.append(gid)
metricas_updates = redirected
if omitidos:
print(f" ⚠️ {len(omitidos)} campañas sin GACampaignMes en {ayer.month}/{ayer.year}, "
f"MetricasDiarias del día anterior omitido para no contaminar el mes nuevo: {omitidos}")
at.batch_update_metricas_diarias(metricas_updates)
print(" ✓ MetricasDiarias actualizado.")

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@ -73,9 +73,8 @@ def _trunc(text: str, limit: int = 2950) -> str:
def _fmt_eur(v: float) -> str:
v_int = round(v)
sign = "+" if v_int > 0 else ""
return f"{sign}{v_int:,.0f}".replace(",", ".")
sign = "+" if v > 0 else ""
return f"{sign}{v:,.0f}".replace(",", ".")
def _curso(name: str, max_len: int = 40) -> str:
@ -197,8 +196,7 @@ def build_and_send(collected: list, dry_run: bool, prev_month_metricas: dict = N
return f"{v:,.0f}".replace(",", ".")
def _marg(v: float) -> str:
v_int = round(v)
return ("+" if v_int >= 0 else "") + f"{v_int:,.0f}".replace(",", ".")
return ("+" if v >= 0 else "") + f"{v:,.0f}".replace(",", ".")
def _pct(v: float) -> str:
return ("+" if v >= 0 else "") + f"{v:.1f}%"