leads-optimizer/slack_reporter.py

import json
import requests
import config
from datetime import datetime, timedelta, date


ALERT_LOSS_EUR = 200    # pérdida absoluta > 200€ → alerta
ALERT_MARGIN_PCT = -50  # margen % < -50% → alerta
TOP_N = 5               # campañas a mostrar en rankings


MESES_ES = {
    1: "Enero", 2: "Febrero", 3: "Marzo", 4: "Abril",
    5: "Mayo", 6: "Junio", 7: "Julio", 8: "Agosto",
    9: "Septiembre", 10: "Octubre", 11: "Noviembre", 12: "Diciembre",
}


def _parse_metricas(metricas_json: str) -> dict:
    try:
        return json.loads(metricas_json) if metricas_json else {}
    except (json.JSONDecodeError, TypeError):
        return {}


def _last_n_days_combined(current_md: dict, prev_md: dict, now: datetime, n: int) -> dict:
    """
    Combina MetricasDiarias del mes actual y del anterior para calcular los últimos n días.
    Las claves son strings de día ("01"…"31"); para ordenar por fecha real se añade el mes.
    """
    entries = []

    prev_month = now.month - 1 if now.month > 1 else 12
    prev_year  = now.year if now.month > 1 else now.year - 1
    for day_str, vals in prev_md.items():
        try:
            entries.append((date(prev_year, prev_month, int(day_str)), vals))
        except ValueError:
            pass

    for day_str, vals in current_md.items():
        try:
            entries.append((date(now.year, now.month, int(day_str)), vals))
        except ValueError:
            pass

    entries.sort(key=lambda x: x[0])
    last_n = entries[-n:]
    return {
        "coste":   round(sum(v.get("coste",   0) for _, v in last_n), 2),
        "ingreso": round(sum(v.get("ingreso", 0) for _, v in last_n), 2),
        "margen":  round(sum(v.get("margen",  0) for _, v in last_n), 2),
        "n_days":  len(last_n),
    }


def _fmt_eur(v: float) -> str:
    sign = "+" if v > 0 else ""
    return f"{sign}{v:,.0f}€".replace(",", ".")


def _curso(name: str, max_len: int = 40) -> str:
    return name[:max_len] + ("…" if len(name) > max_len else "")


def build_and_send(collected: list, dry_run: bool, prev_month_metricas: dict = None) -> None:
    if not config.SLACK_WEBHOOK_URL:
        print("  ⚠️  SLACK_WEBHOOK_URL no configurada, omitiendo envío.")
        return

    now  = datetime.now()
    ayer = now - timedelta(days=1)
    cambio_mes    = ayer.month != now.month
    mes_sumatorio = MESES_ES[ayer.month] if cambio_mes else None
    prev_md_map   = prev_month_metricas or {}

    fco = [item for item in collected if item["campaign"]["curso"].lower().startswith("fco_")]

    primer_dia_mes = now.day == 1

    # ── Totales del mes en curso ─────────────────────────────────────────────
    inv_total  = round(sum(item["metrics"].get("cost", 0) for item in fco), 2)
    conv_total = int(sum(item["analysis"]["conversiones_google"] for item in fco))
    ing_leads_ppl = round(sum(item["analysis"]["revenue_estimado"] for item in fco), 2)

    if primer_dia_mes:
        # Mes recién empezado: no hay datos de sumatorio para el mes en curso
        ing_sumatorio    = 0.0
        margen_sumatorio = 0.0
        pct_sumatorio    = 0.0
        margen_leads_ppl = 0.0
        pct_leads_ppl    = 0.0
    else:
        ing_sumatorio = round(sum(
            sum(d.get("ingreso", 0) for d in _parse_metricas(item["campaign"].get("metricas_diarias", "{}")).values())
            for item in fco
        ), 2)
        margen_sumatorio = round(ing_sumatorio - inv_total, 2)
        margen_leads_ppl = round(ing_leads_ppl - inv_total, 2)
        pct_sumatorio    = round(margen_sumatorio / ing_sumatorio  * 100, 1) if ing_sumatorio  > 0 else 0.0
        pct_leads_ppl    = round(margen_leads_ppl / ing_leads_ppl * 100, 1) if ing_leads_ppl  > 0 else 0.0

    # ── Totales del mes anterior (solo día 1) ────────────────────────────────
    if primer_dia_mes and prev_md_map:
        # Iterar sobre TODAS las campañas del mes anterior filtrando fco_
        # (no solo las activas en el mes en curso, para no perder campañas pausadas)
        prev_fco = [v for v in prev_md_map.values() if v.get("nombre", "").lower().startswith("fco_")]
        prev_inv  = round(sum(v.get("coste_mes", 0) for v in prev_fco), 2)
        prev_conv = int(sum(v.get("conv_mes", 0) for v in prev_fco))
        prev_ing  = round(sum(
            sum(d.get("ingreso", 0) for d in _parse_metricas(v.get("metricas", "{}")).values())
            for v in prev_fco
        ), 2)
        prev_margen = round(prev_ing - prev_inv, 2)
        prev_pct    = round(prev_margen / prev_ing * 100, 1) if prev_ing > 0 else 0.0
    else:
        prev_inv = prev_conv = prev_ing = prev_margen = prev_pct = None

    # ── Últimos 5 días (combinando meses si hay cambio de mes) ───────────────
    last5_rows = []
    for item in fco:
        gid        = item["campaign"]["google_campaign_id"]
        current_md = _parse_metricas(item["campaign"].get("metricas_diarias", "{}"))
        prev_md    = _parse_metricas(prev_md_map.get(gid, {}).get("metricas", "{}"))
        s = _last_n_days_combined(current_md, prev_md, now, 5)
        if s["n_days"] == 0:
            continue
        last5_rows.append({
            "curso":   item["campaign"]["curso"],
            "margen":  s["margen"],
            "ingreso": s["ingreso"],
            "coste":   s["coste"],
        })
    last5_rows.sort(key=lambda x: x["margen"])
    worst_last5 = last5_rows[:TOP_N]
    best_last5  = list(reversed(last5_rows[-TOP_N:]))

    # ── Mes en curso ─────────────────────────────────────────────────────────
    month_rows = []
    for item in fco:
        cost = item["metrics"].get("cost", 0)
        rev  = item["analysis"]["revenue_estimado"]
        month_rows.append({
            "curso":      item["campaign"]["curso"],
            "margen":     round(rev - cost, 2),
            "margen_pct": round(item["analysis"]["margen"] * 100, 1),
            "ingreso":    round(rev, 2),
            "coste":      round(cost, 2),
        })
    month_rows.sort(key=lambda x: x["margen"])
    worst_month = month_rows[:TOP_N]
    best_month  = list(reversed(month_rows[-TOP_N:]))

    # ── Alertas ──────────────────────────────────────────────────────────────
    alerts = [
        r for r in month_rows
        if r["margen"] < -ALERT_LOSS_EUR or r["margen_pct"] < ALERT_MARGIN_PCT
    ]
    alerts.sort(key=lambda x: x["margen"])

    # ── Construir bloques ─────────────────────────────────────────────────────
    mode = "🔵 DRY RUN" if dry_run else "⚡ PRODUCCIÓN"

    blocks = [
        {
            "type": "header",
            "text": {"type": "plain_text", "text": f"LEADS OPTIMIZER — {now.strftime('%d/%m/%Y %H:%M')}  {mode}"},
        },
        {
            "type": "section",
            "text": {
                "type": "mrkdwn",
                "text": (
                    f"📊 *RESUMEN DEL MES EN CURSO ({MESES_ES[now.month]})*\n"
                    f"Inversión: *{inv_total:,.0f}€*  |  Conversiones: *{conv_total}*\n"
                    + (
                        f"Ingreso por sumatorio: *0€*  |  Margen por sumatorio: *0€*\n"
                        f"Ingreso LeadsxPPL: *0€*  |  Margen por LeadsxPPL: *0€*"
                        if primer_dia_mes else
                        f"Ingreso por sumatorio: *{ing_sumatorio:,.0f}€*  |  Margen por sumatorio: *{_fmt_eur(margen_sumatorio)}* ({pct_sumatorio}%)\n"
                        f"Ingreso LeadsxPPL: *{ing_leads_ppl:,.0f}€*  |  Margen por LeadsxPPL: *{_fmt_eur(margen_leads_ppl)}* ({pct_leads_ppl}%)"
                    )
                ).replace(",", "."),
            },
        },
    ]

    if primer_dia_mes and prev_inv is not None:
        blocks.append({"type": "divider"})
        blocks.append({
            "type": "section",
            "text": {
                "type": "mrkdwn",
                "text": (
                    f"📅 *CIERRE {MESES_ES[ayer.month].upper()} (mes anterior)*\n"
                    f"_Datos de Google Ads_\n"
                    f"Inversión: *{prev_inv:,.0f}€*  |  Conversiones: *{prev_conv}*\n"
                    f"Ingreso por sumatorio: *{prev_ing:,.0f}€*  |  Margen: *{_fmt_eur(prev_margen)}* ({prev_pct}%)"
                ).replace(",", "."),
            },
        })

    if alerts:
        alert_lines = "\n".join(
            f"  🔴 `{_curso(a['curso'])}` → Pérdida *{_fmt_eur(a['margen'])}* ({a['margen_pct']}%)"
            for a in alerts
        )
        blocks.append({"type": "divider"})
        blocks.append({
            "type": "section",
            "text": {
                "type": "mrkdwn",
                "text": f"🚨 *ALERTAS — CAMPAÑAS CON PÉRDIDAS IMPORTANTES*\n{alert_lines}",
            },
        })

    def _ranking_last5_text(rows, label):
        lines = [label]
        for i, r in enumerate(rows, 1):
            lines.append(f"  {i}. `{_curso(r['curso'])}`")
            lines.append(
                f"      Coste: {r['coste']:,.0f}€  |  Ingreso: {r['ingreso']:,.0f}€  |  Margen: *{_fmt_eur(r['margen'])}*"
                .replace(",", ".")
            )
        return "\n".join(lines)

    def _ranking_month_text(rows, label):
        lines = [label]
        for i, r in enumerate(rows, 1):
            lines.append(
                f"  {i}. `{_curso(r['curso'])}` → *{_fmt_eur(r['margen'])}* ({r['margen_pct']}%)"
            )
        return "\n".join(lines)

    blocks.append({"type": "divider"})
    blocks.append({
        "type": "section",
        "text": {
            "type": "mrkdwn",
            "text": _ranking_last5_text(worst_last5, "📉 *PEOR — ÚLTIMOS 5 DÍAS*"),
        },
    })
    blocks.append({
        "type": "section",
        "text": {
            "type": "mrkdwn",
            "text": _ranking_last5_text(best_last5, "📈 *MEJOR — ÚLTIMOS 5 DÍAS*"),
        },
    })

    if not primer_dia_mes:
        blocks.append({"type": "divider"})
        blocks.append({
            "type": "section",
            "fields": [
                {
                    "type": "mrkdwn",
                    "text": _ranking_month_text(worst_month, "📉 *PEOR — MES EN CURSO*"),
                },
                {
                    "type": "mrkdwn",
                    "text": _ranking_month_text(best_month, "📈 *MEJOR — MES EN CURSO*"),
                },
            ],
        })

    payload = {"blocks": blocks}
    try:
        resp = requests.post(config.SLACK_WEBHOOK_URL, json=payload, timeout=10)
        if resp.status_code != 200:
            print(f"  ⚠️  Slack respondió {resp.status_code}: {resp.text[:200]}")
    except Exception as e:
        print(f"  ⚠️  Error enviando a Slack: {e}")