Simplify Slack report: vertical-first hierarchical structure
Replace one-message-per-campaign with: - Message 1: monthly table + vertical scorecard + actions + todo-en-orden - One message per vertical that has non-MAINTAIN actions or ad PAUSEs - Verticals with no issues are summarised in a single line in message 1 - Remove top-10 best/worst lists (noise) - Adset detail (top 3) only shown for non-MAINTAIN campaigns - Recommendations and approve/reject buttons are now front and centre Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
This commit is contained in:
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@ -157,6 +157,16 @@ def _adset_ad_table(items: list, label: str, show_bid: bool = False, show_7d: bo
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return "\n".join(lines)
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def _vertical_status_emoji(v_cpl: float, v_obj: float, has_action: bool) -> str:
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if v_cpl == 0 or v_obj == 0:
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return "⚪"
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if v_cpl <= v_obj:
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return "⚠️" if has_action else "✅"
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if v_cpl <= v_obj * 1.3:
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return "⚠️"
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return "❌"
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def send_daily_report(
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daily_totals: list,
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best_campaigns: list,
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@ -175,8 +185,34 @@ def send_daily_report(
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month_name = now.strftime("%B %Y").capitalize()
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prefix = config.META_CAMPAIGN_PREFIX
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mode_label = "DRY RUN" if mode == "DRY_RUN" else "PRODUCCIÓN"
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target_str = f"{target_cpl:.2f}€" if target_cpl > 0 else "—"
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action_map = {a["campaign_name"]: a for a in actions}
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details_map = campaign_details or {}
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name_to_cid = {d["name"]: cid for cid, d in details_map.items()}
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# ── Classify campaigns: issues vs OK ─────────────────────────────────────
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camps_issues: dict = {} # name → (cid, detail, action_or_None)
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camps_ok: dict = {} # name → (cid, detail)
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for cid, detail in details_map.items():
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name = detail["name"]
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act = action_map.get(name)
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has_action = bool(act and act["action_type"] != "MAINTAIN")
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has_ad_pause = any(
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ad.get("accion") == "PAUSE" and ad.get("row_id")
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for ad in detail.get("ads", [])
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)
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if has_action or has_ad_pause:
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camps_issues[name] = (cid, detail, act)
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else:
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camps_ok[name] = (cid, detail)
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# Group issues by vertical
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by_vertical_issues: dict = {}
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for name, (cid, detail, act) in camps_issues.items():
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by_vertical_issues.setdefault(detail["vertical"], []).append((cid, detail, act))
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# ── Message 1: Executive dashboard ───────────────────────────────────────
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blocks: list = [
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{
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"type": "header",
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@ -185,26 +221,21 @@ def send_daily_report(
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},
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]
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# ── Rentabilidad mensual con margen por vertical ─────────────────────────
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# Monthly profitability table
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if daily_totals:
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# Orden de verticales: por margen mensual acumulado (mejor primero)
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v_order = (
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sorted(monthly_verticals.keys(), key=lambda v: -monthly_verticals[v]["margin"])
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if monthly_verticals else []
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)
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cw = 7 # ancho de cada columna de vertical
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# Cabecera
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cw = 7
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header = f"{'Día':<5} {'Gasto':>6} {'Leads':>5} {'CPL':>7}"
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for v in v_order:
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header += f" {v[:6]:>{cw}}"
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header += " Est"
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sep = "─" * len(header)
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lines = [header, sep]
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total_spend = total_leads = total_margin = 0.0
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total_v = {v: 0.0 for v in v_order}
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for d in daily_totals:
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day = d["date"][8:10] + "/" + d["date"][5:7]
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margin = d.get("margin", 0.0)
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@ -221,7 +252,6 @@ def send_daily_report(
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row += f" {vm_s:>{cw}}"
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row += f" {icon}"
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lines.append(row)
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lines.append(sep)
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total_row = f"{'TOTAL':<5} {total_spend:>5.0f}€ {int(total_leads):>5} {'':>7}"
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for v in v_order:
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@ -229,7 +259,6 @@ def send_daily_report(
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tv_s = f"+{tv:.0f}€" if tv >= 0 else f"{tv:.0f}€"
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total_row += f" {tv_s:>{cw}}"
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lines.append(total_row)
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blocks.append({
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"type": "section",
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"text": {
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@ -243,11 +272,12 @@ def send_daily_report(
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"text": {"type": "mrkdwn", "text": "_Sin datos del mes en curso aún._"},
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})
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# ── Resumen por vertical ──────────────────────────────────────────────────
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if verticals:
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blocks.append({"type": "divider"})
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lines = [f"{'Vertical':<16} {'Gasto':>7} {'Leads':>5} {'CPL':>7} {'Obj':>7} {'Margen':>9}"]
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lines.append("─" * 57)
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# Vertical scorecard
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if verticals:
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lines = [f"{'Vertical':<16} {'Gasto':>6} {'Leads':>5} {'CPL':>7} {'Obj':>7} {'Margen':>9}"]
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lines.append("─" * 58)
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for v, data in sorted(verticals.items(), key=lambda x: -x[1]["margin"]):
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v_leads = data["leads"]
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v_spend = data["spend"]
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@ -256,51 +286,93 @@ def send_daily_report(
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v_obj = data.get("target_cpl", 0)
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m_sign = f"+{v_m:.0f}€" if v_m >= 0 else f"{v_m:.0f}€"
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obj_str = f"{v_obj:.2f}€" if v_obj else " —"
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lines.append(f"{v:<16} {v_spend:>6.0f}€ {v_leads:>5} {v_cpl:>6.2f}€ {obj_str:>7} {m_sign:>9}")
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has_act = v in by_vertical_issues
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st = _vertical_status_emoji(v_cpl, v_obj, has_act)
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lines.append(
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f"{st} {v:<14} {v_spend:>5.0f}€ {v_leads:>5} {v_cpl:>6.2f}€ {obj_str:>7} {m_sign:>9}"
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)
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blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn",
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"text": "*Resumen por vertical (ayer)*\n```" + "\n".join(lines) + "```"},
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"text": "*Verticales · ayer*\n```" + "\n".join(lines) + "```"},
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})
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# Actions section
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if actions:
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blocks.append({"type": "divider"})
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# ── Top 10 mejores ────────────────────────────────────────────────────────
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if best_campaigns:
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lines = []
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for i, m in enumerate(best_campaigns, 1):
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lines.append(
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f"{i}. *{m['name'][:46]}* CPL: {m['cpl']:.2f}€ | {m['leads']} leads | {m['spend']:.0f}€"
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)
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blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn", "text": "*Top 10 mejores (ayer)*\n" + "\n".join(lines)},
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"text": {"type": "mrkdwn", "text": "*🚨 Acciones recomendadas*"},
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})
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blocks.append({"type": "divider"})
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# ── Top 10 peores ─────────────────────────────────────────────────────────
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if worst_campaigns:
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lines = []
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for i, m in enumerate(worst_campaigns, 1):
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if m["leads"] == 0:
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lines.append(f"{i}. *{m['name'][:46]}* 0 leads | {m['spend']:.0f}€ gastado")
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else:
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lines.append(
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f"{i}. *{m['name'][:46]}* CPL: {m['cpl']:.2f}€ | {m['leads']} leads | {m['spend']:.0f}€"
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)
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for act in actions:
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atype = act["action_type"]
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emoji, alabel = _ACTION_DISPLAY.get(atype, ("⚪", atype))
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cid = name_to_cid.get(act["campaign_name"])
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bid_cfg = details_map.get(cid, {}).get("bid_config", {}) if cid else {}
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budget = bid_cfg.get("daily_budget_eur")
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text = f"{emoji} *{act['campaign_name'][:60]}* → *{alabel}*"
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if act.get("justification"):
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text += f"\n_{act['justification'][:200]}_"
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if act.get("alert"):
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text += f"\n:warning: {act['alert'][:150]}"
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effect = _effect_text(act, budget)
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if effect:
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text += f"\n{effect}"
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blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": text}})
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if atype in _ACTIONABLE:
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blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn", "text": "*Top 10 peores (ayer)*\n" + "\n".join(lines)},
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"type": "actions",
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"elements": [
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{
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"type": "button",
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"text": {"type": "plain_text", "text": "✅ Aprobar"},
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"style": "primary",
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"value": f"approve:{act['row_id']}",
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"action_id": f"approve_{act['row_id']}",
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},
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{
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"type": "button",
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"text": {"type": "plain_text", "text": "❌ Rechazar"},
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"style": "danger",
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"value": f"reject:{act['row_id']}",
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"action_id": f"reject_{act['row_id']}",
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},
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],
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})
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blocks.append({"type": "divider"})
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# Ad pause count notice
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total_ad_pauses = sum(
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1 for _, detail, _ in camps_issues.values()
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for ad in detail.get("ads", [])
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if ad.get("accion") == "PAUSE" and ad.get("row_id")
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)
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if total_ad_pauses > 0:
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noun = "anuncio" if total_ad_pauses == 1 else "anuncios"
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blocks.append({
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"type": "context",
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"elements": [{"type": "mrkdwn",
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"text": f"{campaigns_analyzed} campañas analizadas — detalle por campaña a continuación"}],
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"text": f"⛔ {total_ad_pauses} {noun} recomendados para pausar — ver detalle por vertical"}],
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})
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# "Todo en orden" summary
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if camps_ok:
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blocks.append({"type": "divider"})
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ok_lines = []
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for name, (_, detail) in sorted(camps_ok.items(), key=lambda x: x[1][1]["vertical"]):
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v = detail["vertical"]
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leads_1d = detail.get("leads_1d", 0)
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spend_1d = detail.get("spend_1d", 0.0)
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ok_lines.append(f"✅ *{name}* · {spend_1d:.0f}€ / {leads_1d} leads ayer")
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blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn", "text": "*Todo en orden*\n" + "\n".join(ok_lines)},
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})
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blocks.append({
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"type": "context",
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"elements": [{"type": "mrkdwn", "text": f"{campaigns_analyzed} campañas analizadas"}],
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})
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# ── Enviar resumen ────────────────────────────────────────────────────────
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result = _post(
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"chat.postMessage",
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channel=config.SLACK_CHANNEL_ID,
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@ -309,91 +381,97 @@ def send_daily_report(
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)
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ts = result.get("ts")
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# ── Un mensaje por campaña (sin límite de bloques) ────────────────────────
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if campaign_details:
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action_map = {a["campaign_name"]: a for a in actions}
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# ── Messages 2-N: one per vertical with issues ────────────────────────────
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for v, camp_list in sorted(by_vertical_issues.items()):
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v_data = (verticals or {}).get(v, {})
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v_spend = v_data.get("spend", 0)
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v_leads = v_data.get("leads", 0)
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v_cpl = round(v_spend / v_leads, 2) if v_leads > 0 else 0.0
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v_obj = v_data.get("target_cpl", 0)
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v_margin = v_data.get("margin", 0)
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m_str = f"+{v_margin:.0f}€" if v_margin >= 0 else f"{v_margin:.0f}€"
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obj_str = f" · obj {v_obj:.2f}€" if v_obj else ""
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for cid, detail in campaign_details.items():
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v_blocks: list = [{
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"type": "section",
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"text": {
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"type": "mrkdwn",
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"text": (
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f"📊 *{v.upper()}* · {v_spend:.0f}€ · {v_leads} leads · "
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f"CPL {v_cpl:.2f}€{obj_str} · Margen {m_str}"
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),
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},
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}]
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for cid, detail, act in sorted(camp_list, key=lambda x: -x[1].get("spend_1d", 0)):
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name = detail["name"]
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vertical = detail["vertical"]
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margin = detail["margin"]
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spend_1d = detail.get("spend_1d", 0.0)
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leads_1d = detail.get("leads_1d", 0)
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margin = detail["margin"]
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m_str2 = f"+{margin:.2f}€" if margin >= 0 else f"{margin:.2f}€"
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adsets = detail.get("adsets", [])
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ads = detail.get("ads", [])
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bid_cfg = detail.get("bid_config", {})
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m_str = f"+{margin:.2f}€" if margin >= 0 else f"{margin:.2f}€"
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action = action_map.get(name)
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strategy = bid_cfg.get("bid_strategy", "")
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strategy_label = _STRATEGY_LABELS.get(strategy, strategy or "—")
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budget = bid_cfg.get("daily_budget_eur")
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budget_str = f"{budget:.0f}€/día" if budget else "—"
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strategy = bid_cfg.get("bid_strategy", "")
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strat_label = _STRATEGY_LABELS.get(strategy, strategy or "—")
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atype = action["action_type"] if action else "MAINTAIN"
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atype = act["action_type"] if act else "MAINTAIN"
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emoji, alabel = _ACTION_DISPLAY.get(atype, ("⚪", atype))
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header_text = (
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camp_text = (
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f"{emoji} *{name}*\n"
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f"Vertical: _{vertical}_ | Ayer: *{spend_1d:.0f}€ / {leads_1d} leads* | "
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f"Margen: *{m_str}* | Estrategia: `{strategy_label}` | Presupuesto: {budget_str}\n"
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f"*Decisión: {alabel}*"
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f"Ayer: {spend_1d:.0f}€ / {leads_1d} leads · Margen: {m_str2} · "
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f"`{strat_label}`" + (f" · {budget:.0f}€/día" if budget else "") +
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f"\n*{alabel}*"
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)
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if action:
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header_text += f"\n_{action.get('justification', '')[:500]}_"
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if action.get("alert"):
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header_text += f"\n:warning: {action['alert']}"
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if act and act.get("justification"):
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camp_text += f" — _{act['justification'][:160]}_"
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if act and act.get("alert"):
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camp_text += f"\n:warning: {act['alert'][:130]}"
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camp_blocks: list = [
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{"type": "section", "text": {"type": "mrkdwn", "text": header_text}},
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]
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v_blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": camp_text}})
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# Botones de acción a nivel campaña
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if action and atype in _ACTIONABLE:
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effect = _effect_text(action, budget)
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# Approve/Reject buttons for campaign action
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if act and atype in _ACTIONABLE:
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effect = _effect_text(act, budget)
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if effect:
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camp_blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn", "text": effect},
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})
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camp_blocks.append({
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v_blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": effect}})
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v_blocks.append({
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"type": "actions",
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"elements": [
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{
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"type": "button",
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"text": {"type": "plain_text", "text": "✅ Aprobar"},
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"style": "primary",
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"value": f"approve:{action['row_id']}",
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"action_id": f"approve_{action['row_id']}",
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"value": f"approve:{act['row_id']}",
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"action_id": f"approve_{act['row_id']}",
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},
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{
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"type": "button",
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"text": {"type": "plain_text", "text": "❌ Rechazar"},
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"style": "danger",
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"value": f"reject:{action['row_id']}",
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"action_id": f"reject_{action['row_id']}",
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"value": f"reject:{act['row_id']}",
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"action_id": f"reject_{act['row_id']}",
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},
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],
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})
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# Tabla adsets + anuncios
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adset_table = _adset_ad_table(adsets, "Conjuntos de anuncios (últimos 3 días)", show_bid=True)
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ad_table = _adset_ad_table(ads, "Anuncios (últimos 7 días)", show_7d=True)
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combined = "\n\n".join(filter(None, [adset_table, ad_table]))
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for chunk in [combined[i:i+2900] for i in range(0, len(combined), 2900)]:
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camp_blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn", "text": chunk},
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})
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# Adset table — top 3, only for non-MAINTAIN campaigns
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if atype != "MAINTAIN" and adsets:
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adset_table = _adset_ad_table(adsets[:3], "Conjuntos de anuncios (3 días)", show_bid=True)
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if adset_table:
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for chunk in [adset_table[i:i+2900] for i in range(0, len(adset_table), 2900)]:
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v_blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": chunk}})
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# Botones de pausa por anuncio
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camp_blocks.extend(_ad_action_blocks(ads))
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# Ad pause buttons
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v_blocks.extend(_ad_action_blocks(ads))
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_post(
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"chat.postMessage",
|
||||
channel=config.SLACK_CHANNEL_ID,
|
||||
blocks=camp_blocks,
|
||||
text=name,
|
||||
blocks=v_blocks,
|
||||
text=f"Detalle vertical: {v}",
|
||||
)
|
||||
|
||||
return ts
|
||||
|
||||
Loading…
x
Reference in New Issue
Block a user