Replace aggregate Margen column with per-vertical columns in monthly table

- Track v_margins dict per day in daily_totals (one entry per vertical)
- Monthly table now shows one margin column per vertical instead of aggregate Margen
- Verticals ordered by monthly margin (best first)
- Remove separate vertical breakdown section (now redundant)

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

run.py

@@ -125,10 +125,11 @@ def run():
         v      = _extract_vertical(row["campaign_name"])
         target = vertical_cpls.get(v, config.META_TARGET_CPL)
         margin = round((target - row["spend"] / row["leads"]) * row["leads"], 2) if row["leads"] > 0 else round(-row["spend"], 2)
-        d = _daily.setdefault(row["date"], {"spend": 0.0, "leads": 0, "margin": 0.0})
+        d = _daily.setdefault(row["date"], {"spend": 0.0, "leads": 0, "margin": 0.0, "v_margins": {}})
         d["spend"]  += row["spend"]
         d["leads"]  += row["leads"]
         d["margin"] += margin
+        d["v_margins"][v] = d["v_margins"].get(v, 0.0) + margin
         mv = monthly_verticals.setdefault(v, {"spend": 0.0, "leads": 0, "margin": 0.0, "target_cpl": target})
         mv["spend"]  += row["spend"]
         mv["leads"]  += row["leads"]
@@ -140,6 +141,7 @@ def run():
             "leads":  int(d["leads"]),
             "cpl":    round(d["spend"] / d["leads"], 2) if d["leads"] > 0 else 0.0,
             "margin":    round(d["margin"], 2),
+            "v_margins": {v: round(m, 0) for v, m in d["v_margins"].items()},
         }
         for date, d in sorted(_daily.items())
     ]

send_slack_report.py

@@ -48,10 +48,11 @@ def main():
             round((target - row["spend"] / row["leads"]) * row["leads"], 2)
             if row["leads"] > 0 else round(-row["spend"], 2)
         )
-        d = _daily.setdefault(row["date"], {"spend": 0.0, "leads": 0, "margin": 0.0})
+        d = _daily.setdefault(row["date"], {"spend": 0.0, "leads": 0, "margin": 0.0, "v_margins": {}})
         d["spend"] += row["spend"]
         d["leads"] += row["leads"]
         d["margin"] += margin
+        d["v_margins"][v] = d["v_margins"].get(v, 0.0) + margin
         mv = monthly_verticals.setdefault(v, {"spend": 0.0, "leads": 0, "margin": 0.0, "target_cpl": target})
         mv["spend"]  += row["spend"]
         mv["leads"]  += row["leads"]
@@ -63,6 +64,7 @@ def main():
             "leads": int(d["leads"]),
             "cpl": round(d["spend"] / d["leads"], 2) if d["leads"] > 0 else 0.0,
             "margin":    round(d["margin"], 2),
+            "v_margins": {v: round(m, 0) for v, m in d["v_margins"].items()},
         }
         for date, d in sorted(_daily.items())
     ]

slack_notifier.py

@@ -171,40 +171,50 @@ def send_daily_report(
         },
     ]
 
-    # ── Rentabilidad mensual con margen ───────────────────────────────────────
+    # ── Rentabilidad mensual con margen por vertical ─────────────────────────
     if daily_totals:
-        lines = [f"{'Día':<5} {'Gasto':>7} {'Leads':>5} {'CPL':>7} {'Margen':>8}  Est"]
+        # Orden de verticales: por margen mensual acumulado (mejor primero)
-        lines.append("─" * 42)
+        v_order = (
+            sorted(monthly_verticals.keys(), key=lambda v: -monthly_verticals[v]["margin"])
+            if monthly_verticals else []
+        )
+        cw = 7  # ancho de cada columna de vertical
+
+        # Cabecera
+        header = f"{'Día':<5} {'Gasto':>6} {'Leads':>5} {'CPL':>7}"
+        for v in v_order:
+            header += f" {v[:6]:>{cw}}"
+        header += "  Est"
+        sep = "─" * len(header)
+
+        lines = [header, sep]
         total_spend = total_leads = total_margin = 0.0
+        total_v = {v: 0.0 for v in v_order}
+
         for d in daily_totals:
             day    = d["date"][8:10] + "/" + d["date"][5:7]
             margin = d.get("margin", 0.0)
             total_spend  += d["spend"]
             total_leads  += d["leads"]
             total_margin += margin
+            v_day  = d.get("v_margins", {})
             icon   = "✅" if d["leads"] > 0 else ("❌" if d["spend"] > 0 else "—")
-            m_sign = f"+{margin:.0f}€" if margin >= 0 else f"{margin:.0f}€"
+            row    = f"{day:<5} {d['spend']:>5.0f}€ {d['leads']:>5} {d['cpl']:>6.2f}€"
-            lines.append(
+            for v in v_order:
-                f"{day:<5} {d['spend']:>6.0f}€ {d['leads']:>5} {d['cpl']:>6.2f}€ {m_sign:>8}  {icon}"
+                vm = v_day.get(v, 0.0)
-            )
+                total_v[v] += vm
-        lines.append("─" * 42)
+                vm_s = (f"+{vm:.0f}€" if vm >= 0 else f"{vm:.0f}€") if round(vm) != 0 else "     —"
-        total_cpl  = round(total_spend / total_leads, 2) if total_leads > 0 else 0.0
+                row += f" {vm_s:>{cw}}"
-        m_tot_sign = f"+{total_margin:.0f}€" if total_margin >= 0 else f"{total_margin:.0f}€"
+            row += f"  {icon}"
-        lines.append(
+            lines.append(row)
-            f"{'TOTAL':<5} {total_spend:>6.0f}€ {int(total_leads):>5} {total_cpl:>6.2f}€ {m_tot_sign:>8}"
+
-        )
+        lines.append(sep)
-        # Margen mensual por vertical
+        total_row = f"{'TOTAL':<5} {total_spend:>5.0f}€ {int(total_leads):>5} {'':>7}"
-        if monthly_verticals:
+        for v in v_order:
-            mv_lines = ["", f"{'Vertical':<16} {'Gasto':>7} {'Leads':>5} {'CPL':>7} {'Obj':>5} {'Margen':>8}"]
+            tv  = total_v[v]
-            mv_lines.append("─" * 54)
+            tv_s = f"+{tv:.0f}€" if tv >= 0 else f"{tv:.0f}€"
-            for v, mv in sorted(monthly_verticals.items(), key=lambda x: -x[1]["margin"]):
+            total_row += f" {tv_s:>{cw}}"
-                v_cpl  = round(mv["spend"] / mv["leads"], 2) if mv["leads"] > 0 else 0.0
+        lines.append(total_row)
-                m_sign = f"+{mv['margin']:.0f}€" if mv["margin"] >= 0 else f"{mv['margin']:.0f}€"
-                obj    = mv.get("target_cpl", 0)
-                mv_lines.append(
-                    f"{v:<16} {mv['spend']:>6.0f}€ {mv['leads']:>5} {v_cpl:>6.2f}€ {obj:>4.1f}€ {m_sign:>8}"
-                )
-            lines += mv_lines
 
         blocks.append({
             "type": "section",