Add monthly margin breakdown by vertical to Slack summary table

- Compute monthly_verticals in run.py and send_slack_report.py using per-vertical CPL targets
- Display vertical breakdown (spend, leads, CPL, target, margin) inside the monthly table block
- Add alarmas vertical (CPL target 8€) to Baserow

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

run.py

@@ -120,6 +120,7 @@ def run():
     print(f"→ Fetching monthly daily totals for {config.META_CAMPAIGN_PREFIX}...")
     daily_rows = meta.get_monthly_daily_totals()
     _daily: dict = {}
+    monthly_verticals: dict = {}
     for row in daily_rows:
         v      = _extract_vertical(row["campaign_name"])
         target = vertical_cpls.get(v, config.META_TARGET_CPL)
@@ -128,6 +129,10 @@ def run():
         d["spend"]  += row["spend"]
         d["leads"]  += row["leads"]
         d["margin"] += margin
+        mv = monthly_verticals.setdefault(v, {"spend": 0.0, "leads": 0, "margin": 0.0, "target_cpl": target})
+        mv["spend"]  += row["spend"]
+        mv["leads"]  += row["leads"]
+        mv["margin"] += margin
     daily_totals = [
         {
             "date":   date,
@@ -373,6 +378,7 @@ def run():
             mode="DRY_RUN" if config.DRY_RUN else "PRODUCTION",
             verticals=verticals,
             campaign_details=campaign_details,
+            monthly_verticals=monthly_verticals,
         )
     except Exception as e:
         print(f"  Warning: Slack notification failed: {e}")

send_slack_report.py

@@ -40,6 +40,7 @@ def main():
     print("Obteniendo datos mensuales de Meta...")
     daily_rows = meta.get_monthly_daily_totals()
     _daily: dict = {}
+    monthly_verticals: dict = {}
     for row in daily_rows:
         v = _extract_vertical(row["campaign_name"])
         target = vertical_cpls.get(v, config.META_TARGET_CPL)
@@ -51,6 +52,10 @@ def main():
         d["spend"] += row["spend"]
         d["leads"] += row["leads"]
         d["margin"] += margin
+        mv = monthly_verticals.setdefault(v, {"spend": 0.0, "leads": 0, "margin": 0.0, "target_cpl": target})
+        mv["spend"]  += row["spend"]
+        mv["leads"]  += row["leads"]
+        mv["margin"] += margin
     daily_totals = [
         {
             "date": date,
@@ -163,6 +168,7 @@ def main():
         mode="DRY_RUN",
         verticals=verticals,
         campaign_details=campaign_details,
+        monthly_verticals=monthly_verticals,
     )
     if ts:
         print(f"  ✓ Mensaje enviado (ts={ts})")

slack_notifier.py

@@ -153,6 +153,7 @@ def send_daily_report(
     mode: str = "DRY_RUN",
     verticals: dict = None,
     campaign_details: dict = None,
+    monthly_verticals: dict = None,
 ) -> str | None:
     """Envía el informe diario consolidado. Devuelve el ts del mensaje."""
     now        = datetime.now()
@@ -192,6 +193,19 @@ def send_daily_report(
         lines.append(
             f"{'TOTAL':<5} {total_spend:>6.0f}€ {int(total_leads):>5} {total_cpl:>6.2f}€ {m_tot_sign:>8}"
         )
+        # Margen mensual por vertical
+        if monthly_verticals:
+            mv_lines = ["", f"{'Vertical':<16} {'Gasto':>7} {'Leads':>5} {'CPL':>7} {'Obj':>5} {'Margen':>8}"]
+            mv_lines.append("─" * 54)
+            for v, mv in sorted(monthly_verticals.items(), key=lambda x: -x[1]["margin"]):
+                v_cpl  = round(mv["spend"] / mv["leads"], 2) if mv["leads"] > 0 else 0.0
+                m_sign = f"+{mv['margin']:.0f}€" if mv["margin"] >= 0 else f"{mv['margin']:.0f}€"
+                obj    = mv.get("target_cpl", 0)
+                mv_lines.append(
+                    f"{v:<16} {mv['spend']:>6.0f}€ {mv['leads']:>5} {v_cpl:>6.2f}€ {obj:>4.1f}€ {m_sign:>8}"
+                )
+            lines += mv_lines
+
         blocks.append({
             "type": "section",
             "text": {