José Manuel Gómez
deed1db80e
- analyze_creatives.py: nuevo script independiente que analiza visualmente todos los anuncios activos, detecta fatiga creativa (CTR 3d vs 7d) y compara creatividades dentro del mismo adset usando Claude Sonnet con visión - agent.py: analyze_creative_deep() con métricas de rendimiento + detección de fatiga, compare_adset_creatives() para comparativa multi-imagen, fallback de descarga de imágenes por lista de URLs, prompts en español - meta_ads_client.py: get_ads_with_creatives() incluye adset_id, image_url separado de thumbnail_url, y video_thumbnail_url via AdVideo.picture para vídeos - baserow_client.py: get_all_creative_analyses() y get_creative_history_by_ad() - dashboard.py: nueva pestaña Creatividades con tabla seleccionable, panel lateral con thumbnail + análisis + recomendaciones + gráfico de evolución del score - slack_notifier.py: scorecard compacto (una línea por anuncio con acción breve), fix del límite de 50 bloques via flush proactivo antes de cada adset Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
559 lines
22 KiB
Python
559 lines
22 KiB
Python
"""Slack notifier — Web API (Bot Token) con botones interactivos."""
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from datetime import datetime
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import unicodedata
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import requests
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import config
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def _table_name(name: str, width: int) -> str:
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"""Strip diacritics so accented chars don't break Slack's monospace alignment."""
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normalized = unicodedata.normalize("NFKD", name)
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ascii_name = "".join(c for c in normalized if not unicodedata.combining(c))
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return ascii_name[:width]
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_SLACK_API = "https://slack.com/api"
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_STRATEGY_LABELS = {
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"LOWEST_COST_WITHOUT_CAP": "Menor coste",
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"LOWEST_COST_WITH_BID_CAP": "Cap. puja",
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"COST_CAP": "Cap. coste",
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"MINIMUM_ROAS": "ROAS mín.",
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}
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_ACTION_DISPLAY = {
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"INCREASE_BUDGET": ("🟢", "AUMENTAR PRESUPUESTO"),
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"REDUCE_BUDGET": ("🔴", "REDUCIR PRESUPUESTO"),
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"PAUSE": ("⛔", "PAUSAR CAMPAÑA"),
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"REVIEW_CREATIVES": ("🔍", "REVISAR CREATIVIDADES"),
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"MAINTAIN": ("✅", "MANTENER"),
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}
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# Solo estas acciones ejecutan algo real en Meta API → botones
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_ACTIONABLE = {"INCREASE_BUDGET", "REDUCE_BUDGET", "PAUSE"}
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def _effect_text(action: dict, budget: float | None) -> str:
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"""Texto que describe exactamente qué ocurrirá si se aprueba la acción."""
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atype = action.get("action_type", "")
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param = float(action.get("parameter") or 1.0)
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if atype == "PAUSE":
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return "⚠️ *La campaña será pausada en Meta Ads*"
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if atype in ("INCREASE_BUDGET", "REDUCE_BUDGET"):
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pct = round((param - 1) * 100)
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if pct == 0:
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return "" # parameter not available, skip misleading text
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sign = "+" if pct >= 0 else ""
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if budget:
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new_b = round(budget * param, 2)
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return f"📊 Presupuesto diario: *{budget:.0f}€ → {new_b:.0f}€* ({sign}{pct}%)"
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return f"📊 Ajuste de presupuesto: *{sign}{pct}%*"
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return ""
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def _post(method: str, **payload) -> dict:
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resp = requests.post(
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f"{_SLACK_API}/{method}",
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headers={"Authorization": f"Bearer {config.SLACK_BOT_TOKEN}"},
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json=payload,
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timeout=10,
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)
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data = resp.json()
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if not data.get("ok"):
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raise RuntimeError(f"Slack {method} error: {data.get('error')} — {data.get('response_metadata', {}).get('messages', '')}")
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return data
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def update_message(channel: str, ts: str, text: str):
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"""Reemplaza un mensaje con texto plano tras aprobación/rechazo."""
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_post("chat.update", channel=channel, ts=ts, text=text, blocks=[])
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def _ad_action_blocks(ads: list) -> list:
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"""Genera bloques Slack con botón de pausa para anuncios que Claude recomienda pausar."""
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blocks = []
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for ad in ads:
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if not ad.get("row_id"):
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continue
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name = ad["name"]
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ev = ad.get("evaluacion", "")
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rec = ad.get("recomendacion", "")
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text = f"⛔ *{name[:55]}*"
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if ev:
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text += f"\n_{ev}_"
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if rec:
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text += f"\n→ {rec}"
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text += "\n⚠️ *El anuncio será pausado en Meta Ads si se aprueba*"
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blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": text}})
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blocks.append({
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"type": "actions",
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"elements": [
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{
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"type": "button",
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"text": {"type": "plain_text", "text": "⛔ Pausar anuncio"},
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"style": "danger",
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"value": f"approve:{ad['row_id']}",
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"action_id": f"approve_{ad['row_id']}",
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},
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{
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"type": "button",
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"text": {"type": "plain_text", "text": "❌ Rechazar"},
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"value": f"reject:{ad['row_id']}",
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"action_id": f"reject_{ad['row_id']}",
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},
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],
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})
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return blocks
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def _adset_ad_table(items: list, label: str, show_bid: bool = False, show_7d: bool = False) -> str:
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"""Genera tabla monoespaciada de adsets o anuncios para Slack."""
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if not items:
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return ""
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lines = [f"*{label}*"]
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lines.append("```")
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if show_7d:
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lines.append(f"{'Nombre':<45} {'Gasto':>6} {'Leads':>5} {'CPL(3d)':>8} {'CPL(7d)':>8} {'CTR':>5}")
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lines.append("─" * 82)
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elif show_bid:
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lines.append(f"{'Nombre':<45} {'Gasto':>6} {'Leads':>5} {'CPL':>6} {'CTR':>5} {'Cap':>7}")
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lines.append("─" * 79)
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else:
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lines.append(f"{'Nombre':<45} {'Gasto':>6} {'Leads':>5} {'CPL':>6} {'CTR':>5}")
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lines.append("─" * 71)
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for it in items:
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name = _table_name(it["name"], 45)
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leads_str = f"{it['leads']:>5}" if it["leads"] > 0 else " —"
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if show_7d:
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cpl_3d = it.get("cpl_3d", 0.0)
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cpl_7d = it.get("cpl_7d", it.get("cpl", 0.0))
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cpl_3d_str = f"{cpl_3d:>6.2f}€" if cpl_3d > 0 else " —"
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cpl_7d_str = f"{cpl_7d:>6.2f}€" if cpl_7d > 0 else " —"
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lines.append(
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f"{name:<45} {it['spend']:>5.0f}€ {leads_str} {cpl_3d_str:>8} {cpl_7d_str:>8} {it['ctr']:>4.1f}%"
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)
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elif show_bid:
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cpl_str = f"{it['cpl']:>5.2f}€" if it["leads"] > 0 else " —"
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cost_cap = it.get("cost_cap_eur")
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cap_str = f" {cost_cap:>5.2f}€" if cost_cap else " Auto"
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lines.append(
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f"{name:<45} {it['spend']:>5.0f}€ {leads_str} {cpl_str} {it['ctr']:>4.1f}%{cap_str}"
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)
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else:
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cpl_str = f"{it['cpl']:>5.2f}€" if it["leads"] > 0 else " —"
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lines.append(
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f"{name:<45} {it['spend']:>5.0f}€ {leads_str} {cpl_str} {it['ctr']:>4.1f}%"
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)
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lines.append("```")
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# Evaluations below the table
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for it in items:
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ev = it.get("evaluacion", "")
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rec = it.get("recomendacion", "")
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if ev or rec:
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lines.append(f"• *{it['name'][:55]}*")
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if ev:
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lines.append(f" _{ev}_")
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if rec:
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lines.append(f" → {rec}")
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return "\n".join(lines)
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def _vert_status(v_cpl: float, v_obj: float, has_issues: bool) -> str:
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if v_cpl == 0 or v_obj == 0:
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return "⚪"
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if has_issues:
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return "🚨" if v_cpl > v_obj * 1.3 else "⚠️"
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return "✅" if v_cpl <= v_obj else "⚠️"
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def send_daily_report(
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daily_totals: list,
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best_campaigns: list,
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worst_campaigns: list,
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actions: list,
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target_cpl: float,
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campaigns_analyzed: int,
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mode: str = "DRY_RUN",
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verticals: dict = None,
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campaign_details: dict = None,
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monthly_verticals: dict = None,
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) -> str | None:
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"""Envía el informe diario consolidado. Devuelve el ts del mensaje."""
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now = datetime.now()
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date_label = now.strftime("%d/%m/%Y")
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month_name = now.strftime("%B %Y").capitalize()
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prefix = config.META_CAMPAIGN_PREFIX
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mode_label = "DRY RUN" if mode == "DRY_RUN" else "PRODUCCIÓN"
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action_map = {a["campaign_name"]: a for a in actions}
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details_map = campaign_details or {}
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# Group ALL campaigns by vertical
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by_vertical: dict = {}
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for cid, detail in details_map.items():
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act = action_map.get(detail["name"])
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by_vertical.setdefault(detail["vertical"], []).append((cid, detail, act))
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def _has_issues(camp_list):
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return any(
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(act and act["action_type"] != "MAINTAIN") or
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any(ad.get("accion") == "PAUSE" and ad.get("row_id")
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for ad in detail.get("ads", []))
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for _, detail, act in camp_list
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)
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# Sort verticals: issues first (by margin asc), then OK (by margin desc)
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def _vert_sort_key(item):
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v, cl = item
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v_data = (verticals or {}).get(v, {})
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margin = v_data.get("margin", 0)
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has_iss = _has_issues(cl)
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return (0 if has_iss else 1, margin if has_iss else -margin)
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sorted_verticals = sorted(by_vertical.items(), key=_vert_sort_key)
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# ── Message 1: Dashboard ─────────────────────────────────────────────────
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blocks: list = [
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{
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"type": "header",
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"text": {"type": "plain_text",
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"text": f"Meta Optimizer — {prefix} — {date_label} ({mode_label})"},
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},
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]
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# Monthly profitability table
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if daily_totals:
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v_order = (
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sorted(monthly_verticals.keys(), key=lambda v: -monthly_verticals[v]["margin"])
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if monthly_verticals else []
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)
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cw = 7
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hdr = f"{'Día':<5} {'Gasto':>6} {'Leads':>5} {'CPL':>7}"
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for v in v_order:
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hdr += f" {v[:6]:>{cw}}"
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hdr += " Est"
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sep = "─" * len(hdr)
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lines = [hdr, sep]
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total_spend = total_leads = total_margin = 0.0
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total_v = {v: 0.0 for v in v_order}
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for d in daily_totals:
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day = d["date"][8:10] + "/" + d["date"][5:7]
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margin = d.get("margin", 0.0)
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total_spend += d["spend"]
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total_leads += d["leads"]
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total_margin += margin
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v_day = d.get("v_margins", {})
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icon = "✅" if d["leads"] > 0 else ("❌" if d["spend"] > 0 else "—")
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row = f"{day:<5} {d['spend']:>5.0f}€ {d['leads']:>5} {d['cpl']:>6.2f}€"
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for v in v_order:
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vm = v_day.get(v, 0.0)
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total_v[v] += vm
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vm_s = (f"+{vm:.0f}€" if vm >= 0 else f"{vm:.0f}€") if round(vm) != 0 else " —"
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row += f" {vm_s:>{cw}}"
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row += f" {icon}"
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lines.append(row)
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lines.append(sep)
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total_row = f"{'TOTAL':<5} {total_spend:>5.0f}€ {int(total_leads):>5} {'':>7}"
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for v in v_order:
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tv = total_v[v]
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tv_s = f"+{tv:.0f}€" if tv >= 0 else f"{tv:.0f}€"
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total_row += f" {tv_s:>{cw}}"
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lines.append(total_row)
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blocks.append({
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"type": "section",
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"text": {
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"type": "mrkdwn",
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"text": f"*Rentabilidad {month_name}*\n```" + "\n".join(lines) + "```",
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},
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})
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else:
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blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn", "text": "_Sin datos del mes en curso aún._"},
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})
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blocks.append({"type": "divider"})
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# Vertical scorecard
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if verticals:
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lines = [f"{'':>2} {'Vertical':<14} {'Gasto':>6} {'Leads':>5} {'CPL':>7} {'Obj':>7} {'Margen':>9}"]
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lines.append("─" * 60)
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for v, cl in sorted_verticals:
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data = (verticals or {}).get(v, {})
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v_leads = data.get("leads", 0)
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v_spend = data.get("spend", 0)
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v_cpl = round(v_spend / v_leads, 2) if v_leads > 0 else 0.0
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v_m = data.get("margin", 0)
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v_obj = data.get("target_cpl", 0)
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m_sign = f"+{v_m:.0f}€" if v_m >= 0 else f"{v_m:.0f}€"
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obj_str = f"{v_obj:.2f}€" if v_obj else " —"
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st = _vert_status(v_cpl, v_obj, _has_issues(cl))
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lines.append(
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f"{st} {v:<14} {v_spend:>5.0f}€ {v_leads:>5} {v_cpl:>6.2f}€ {obj_str:>7} {m_sign:>9}"
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)
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blocks.append({
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"type": "section",
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"text": {"type": "mrkdwn",
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"text": "*Resumen · ayer*\n```" + "\n".join(lines) + "```"},
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})
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blocks.append({
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"type": "context",
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"elements": [{"type": "mrkdwn",
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"text": f"{campaigns_analyzed} campañas analizadas — detalle por vertical a continuación"}],
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})
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result = _post(
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"chat.postMessage",
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channel=config.SLACK_CHANNEL_ID,
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blocks=blocks,
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text=f"Meta Optimizer — {prefix} — {date_label}",
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)
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ts = result.get("ts")
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# ── One message per vertical ──────────────────────────────────────────────
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for v, camp_list in sorted_verticals:
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v_data = (verticals or {}).get(v, {})
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v_spend = v_data.get("spend", 0)
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v_leads = v_data.get("leads", 0)
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v_cpl = round(v_spend / v_leads, 2) if v_leads > 0 else 0.0
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v_obj = v_data.get("target_cpl", 0)
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v_margin = v_data.get("margin", 0)
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m_str = f"+{v_margin:.0f}€" if v_margin >= 0 else f"{v_margin:.0f}€"
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obj_str = f" · obj {v_obj:.2f}€" if v_obj else ""
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has_iss = _has_issues(camp_list)
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st = _vert_status(v_cpl, v_obj, has_iss)
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v_blocks: list = [
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{
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"type": "header",
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"text": {"type": "plain_text", "text": f"{st} {v.upper()}"},
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},
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{
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"type": "section",
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"text": {
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"type": "mrkdwn",
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"text": (
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f"{v_spend:.0f}€ · {v_leads} leads · "
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f"CPL {v_cpl:.2f}€{obj_str} · Margen {m_str}"
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),
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},
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},
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{"type": "divider"},
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]
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for i, (cid, detail, act) in enumerate(
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sorted(camp_list, key=lambda x: -x[1].get("spend_1d", 0))
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):
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if i > 0:
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v_blocks.append({"type": "divider"})
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name = detail["name"]
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spend_1d = detail.get("spend_1d", 0.0)
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leads_1d = detail.get("leads_1d", 0)
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margin = detail["margin"]
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m_str2 = f"+{margin:.2f}€" if margin >= 0 else f"{margin:.2f}€"
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adsets = detail.get("adsets", [])
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ads = detail.get("ads", [])
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bid_cfg = detail.get("bid_config", {})
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budget = bid_cfg.get("daily_budget_eur")
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strategy = bid_cfg.get("bid_strategy", "")
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strat_label = _STRATEGY_LABELS.get(strategy, strategy or "—")
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atype = act["action_type"] if act else "MAINTAIN"
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cemoji, alabel = _ACTION_DISPLAY.get(atype, ("⚪", atype))
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if atype == "MAINTAIN" and not any(
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ad.get("accion") == "PAUSE" and ad.get("row_id") for ad in ads
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):
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# Compact header for clean campaigns
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v_blocks.append({
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"type": "section",
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"text": {
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"type": "mrkdwn",
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"text": (
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f"{cemoji} *{name}*\n"
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f"Ayer: {spend_1d:.0f}€ / {leads_1d} leads · "
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f"Margen: {m_str2} · `{strat_label}`"
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+ (f" · {budget:.0f}€/día" if budget else "")
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),
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},
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})
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# Still show adset breakdown for context
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if adsets:
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tbl = _adset_ad_table(adsets[:3], "Conjuntos (3 días)", show_bid=True)
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if tbl:
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for chunk in [tbl[j:j+2900] for j in range(0, len(tbl), 2900)]:
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v_blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": chunk}})
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else:
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# Full block for campaigns with action or ad pauses
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camp_text = (
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f"{cemoji} *{name}*\n"
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f"Ayer: {spend_1d:.0f}€ / {leads_1d} leads · Margen: {m_str2} · "
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f"`{strat_label}`" + (f" · {budget:.0f}€/día" if budget else "") +
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f"\n*{alabel}*"
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)
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if act and act.get("justification"):
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camp_text += f" — _{act['justification'][:160]}_"
|
|
if act and act.get("alert"):
|
|
camp_text += f"\n:warning: {act['alert'][:130]}"
|
|
v_blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": camp_text}})
|
|
|
|
# Approve/Reject buttons
|
|
if act and atype in _ACTIONABLE:
|
|
effect = _effect_text(act, budget)
|
|
if effect:
|
|
v_blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": effect}})
|
|
v_blocks.append({
|
|
"type": "actions",
|
|
"elements": [
|
|
{
|
|
"type": "button",
|
|
"text": {"type": "plain_text", "text": "✅ Aprobar"},
|
|
"style": "primary",
|
|
"value": f"approve:{act['row_id']}",
|
|
"action_id": f"approve_{act['row_id']}",
|
|
},
|
|
{
|
|
"type": "button",
|
|
"text": {"type": "plain_text", "text": "❌ Rechazar"},
|
|
"style": "danger",
|
|
"value": f"reject:{act['row_id']}",
|
|
"action_id": f"reject_{act['row_id']}",
|
|
},
|
|
],
|
|
})
|
|
|
|
# Adset table (top 3) — only for non-MAINTAIN
|
|
if atype != "MAINTAIN" and adsets:
|
|
tbl = _adset_ad_table(adsets[:3], "Conjuntos (3 días)", show_bid=True)
|
|
if tbl:
|
|
for chunk in [tbl[j:j+2900] for j in range(0, len(tbl), 2900)]:
|
|
v_blocks.append({"type": "section", "text": {"type": "mrkdwn", "text": chunk}})
|
|
|
|
# Ad pause buttons
|
|
v_blocks.extend(_ad_action_blocks(ads))
|
|
|
|
_post(
|
|
"chat.postMessage",
|
|
channel=config.SLACK_CHANNEL_ID,
|
|
blocks=v_blocks,
|
|
text=f"{v.upper()} · {v_spend:.0f}€ · {v_leads} leads",
|
|
)
|
|
|
|
return ts
|
|
|
|
|
|
def _score_emoji(score: float) -> str:
|
|
if score >= 8: return "🟢"
|
|
if score >= 6: return "🟡"
|
|
if score >= 4: return "🟠"
|
|
return "🔴"
|
|
|
|
|
|
def _brief_action(score: float, fatigue: bool) -> str:
|
|
if score == 0: return "sin imagen"
|
|
if fatigue: return "renovar urgente"
|
|
if score >= 8: return "mantener"
|
|
if score >= 6: return "optimizar"
|
|
if score >= 4: return "renovar"
|
|
return "reemplazar"
|
|
|
|
|
|
def send_creative_analysis_report(all_results: dict) -> None:
|
|
"""Envía scorecard compacto de creatividades a Slack. Un mensaje por campaña."""
|
|
now = datetime.now()
|
|
date_label = now.strftime("%d/%m/%Y %H:%M")
|
|
|
|
total_ads = sum(len(as_d["ads"]) for c in all_results.values() for as_d in c["adsets"].values())
|
|
total_fatigue = sum(
|
|
1 for c in all_results.values()
|
|
for as_d in c["adsets"].values()
|
|
for ad in as_d["ads"] if ad.get("fatigue")
|
|
)
|
|
scored = [
|
|
ad.get("score", 0) for c in all_results.values()
|
|
for as_d in c["adsets"].values()
|
|
for ad in as_d["ads"] if ad.get("score", 0) > 0
|
|
]
|
|
avg_score = round(sum(scored) / len(scored), 1) if scored else 0.0
|
|
|
|
summary = f"*{len(all_results)} campañas* · *{total_ads} anuncios* · score medio *{avg_score}/10*"
|
|
if total_fatigue:
|
|
summary += f"\n⚠️ *{total_fatigue} con fatiga creativa detectada*"
|
|
|
|
_post(
|
|
"chat.postMessage",
|
|
channel=config.SLACK_CHANNEL_ID,
|
|
blocks=[
|
|
{"type": "header", "text": {"type": "plain_text", "text": f"Creatividades — {date_label}"}},
|
|
{"type": "section", "text": {"type": "mrkdwn", "text": summary}},
|
|
],
|
|
text=f"Creatividades — {date_label}",
|
|
)
|
|
|
|
# ── One message per campaign ──────────────────────────────────────────────
|
|
for cid, camp_data in all_results.items():
|
|
camp_name = camp_data["name"]
|
|
adsets = camp_data.get("adsets", {})
|
|
if not adsets:
|
|
continue
|
|
|
|
def _flush(buf: list) -> list:
|
|
if len(buf) > 1:
|
|
try:
|
|
_post("chat.postMessage", channel=config.SLACK_CHANNEL_ID,
|
|
blocks=buf, text=camp_name)
|
|
except RuntimeError as e:
|
|
print(f" [WARN] Slack: {e}")
|
|
return [{"type": "header", "text": {"type": "plain_text", "text": f"{camp_name} (cont.)"}}]
|
|
|
|
blocks: list = [{"type": "header", "text": {"type": "plain_text", "text": camp_name}}]
|
|
|
|
for as_data in adsets.values():
|
|
adset_name = as_data["name"]
|
|
ads = as_data["ads"]
|
|
ads_sorted = sorted(ads, key=lambda x: -x.get("score", 0))
|
|
|
|
# Compact monospace table — one line per ad
|
|
lines = [
|
|
f"*{adset_name}* _({len(ads)} anuncios)_",
|
|
"```",
|
|
f"{'Nombre':<33} {'Sc':>4} {'CTR':>5} {'CPL':>6} Acción",
|
|
"─" * 63,
|
|
]
|
|
for ad in ads_sorted:
|
|
name = _table_name(ad["ad_name"], 33)
|
|
score = ad.get("score", 0)
|
|
ctr = ad.get("ctr_7d", 0)
|
|
cpl = ad.get("cpl_7d", 0)
|
|
fat = "⚠" if ad.get("fatigue") else " "
|
|
action = _brief_action(score, ad.get("fatigue", False))
|
|
cpl_s = f"{cpl:.2f}€" if cpl > 0 else " —"
|
|
sc_s = f"{score:.1f}" if score > 0 else " —"
|
|
lines.append(f"{name:<33}{fat} {sc_s:>4} {ctr:>4.1f}% {cpl_s:>6} {action}")
|
|
lines.append("```")
|
|
|
|
winner = as_data.get("comparison", {}) or {}
|
|
if winner.get("winner"):
|
|
lines.append(f"🏆 _{winner['winner'][:70]}_")
|
|
|
|
ab = [{"type": "section", "text": {"type": "mrkdwn", "text": "\n".join(lines)}}]
|
|
|
|
if len(blocks) + len(ab) > 48:
|
|
blocks = _flush(blocks)
|
|
blocks.extend(ab)
|
|
|
|
_flush(blocks)
|
|
|
|
|
|
def send_execution_summary(log: dict):
|
|
"""Resumen plano de ejecución (fallback)."""
|
|
mode_label = "DRY RUN" if log.get("mode") == "DRY_RUN" else "PRODUCCIÓN"
|
|
text = (
|
|
f":bar_chart: *Meta Optimizer — Resumen diario* ({mode_label})\n"
|
|
f"• Campañas analizadas: {log.get('campaigns_analyzed', 0)}\n"
|
|
f"• Acciones propuestas: {log.get('actions_proposed', 0)}\n"
|
|
f"• Acciones ejecutadas: {log.get('actions_executed', 0)}\n"
|
|
f"• Duración: {log.get('duration_seconds', 0):.1f}s"
|
|
)
|
|
_post("chat.postMessage", channel=config.SLACK_CHANNEL_ID, text=text)
|